Remaking retail with fintech.

Cultivate brand loyalty by turning shoppers into sticky customers for your brand through a frictionless FASTCASH™ loyalty ecosystem. It all starts with data.

Nebraska Crossing

The laboratory.

JUSTDATA®  Laboratory

Optimizing CLV (Customer Lifetime Value) is the investment thesis for JUSTDATA® and their real-life laboratory, Nebraska Crossing. Through a strategic acquisition in 2012 and the repositioning of a distressed shopping center purchased for $3 million, the founders of JUSTDATA® built a $200 million data analytics laboratory powered by the NEX App that is operating as a customer-centric shopping center.

At acquisition, the center was performing at $5 million in annual sales; in 2020, Nebraska Crossing surpassed $1 billion in sales. Nebraska Crossing was rebuilt with technology at its core to provide the tools to enable data-driven management of the marketing and leasing of the center. Our PropTech 3.0 Initiative is ‘Customer Centricity.’

182 million known fans and alumni at your fingertips.

50 states have favorite collegiate teams they follow regularly, and we already know them!

Access 182 Million Collegiate Known Fans & Alumni, the most sought-after demo with the highest household income and discretionary income!

Unlock the power of the FASTCASH APP™.

Get rewarded for paying for the things you need and want every day with the FASTCASH™ loyalty app instead of countless siloed loyalty programs.*

*Purchase eligibility restrictions; see Terms & Conditions for complete details.